When we provide services, we want to make them easy, useful and reliable. Where services are delivered on the internet, this sometimes involves placing small amounts of information on your computer, smart phone, tablet etc. These include small files known as cookies. They cannot be used to identify you personally.

These pieces of information are used to improve services for you through, for example:

  • Enabling a service to recognise your device so you don’t have to give the same information several times during one task.
  • Recognising that you may already have given a username and password, so you don’t need to do it for every web page requested.
  • Measuring how many people are using services, so they can be made easier to use and there’s enough capacity to ensure they are fast.

You can manage these small files yourself and learn more about them through the ICO website.

We use Google Analytics on our website to keep track of what pages our users are visiting most frequently and to gather statistical information. Cookies help us accurately estimate the number of visitors to the website and volumes of usage. This is to ensure that the service is available when you want it and fast. A4P websites uses cookies for collecting non-personal user information from the site.

Cookies are pieces of data created when you visit a site, and contain a unique, anonymous number. They are stored in the cookie directory of your hard drive, and do not expire at the end of your session. Cookies do not contain any personal information about you and cannot be used to identify an individual user. If you choose not to accept the cookie, this will not affect your access to the majority of facilities available on our website. For more information on how Google Analytics processes this information, visit

Although your browser may be set up to allow the creation of cookies, you can specify that you be prompted before a site puts a cookie on your hard disk, so that you can decide whether to allow or disallow the cookie. Alternatively you can set your computer not to accept any cookie.

During your visit to the site you may notice some cookies that are not related to A4P websites. This happens when you visit a page with content embedded from a third party (for example Twitter) or use some of the links to social networking sites (e.g. Linkedin, Facebook). These websites may place cookies on your computer. You should check these third-party websites’privacy policies for more information about their cookies if you are concerned about this.


If you are unhappy with how we have processed your information, please contact our office in the first instance.

A4P’s Data Protection Officer: Carl Watson
Email: [email protected]
If you are still not happy with the outcome, you have the right to complain to the supervisory body who can be contacted at:

Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, SK9 5AF;;

Tel. 0303 123 1113.
Email :[email protected]